IFS Cloud Cable Car launch with Transport for London
This is the recent IFS sponsorship (branding project) for London’s only cable car which crosses the river Thames. This offers IFS the opportunity to share a genuine customer story, one that’s powered throughout by IFS software and representative of the strength of our solutions in an asset intensive sector.
I was asked to create the design concept, cable car rebranding, all creative materials, and related branding collateral for this project and the launch event. The design approach started with the naming new cable car as "IFS Cloud cable car." as IFS Cloud” is the main IFS product. All design executions were played around the "cloud concept" which also connect to real clouds where the cable car touch during the ride. In other hand we took IFS brand to the clouds as part of the London skyline.
These are some of the creative materials designed for this project
This is the recent IFS sponsorship (branding project) for London’s only cable car which crosses the river Thames. This offers IFS the opportunity to share a genuine customer story, one that’s powered throughout by IFS software and representative of the strength of our solutions in an asset intensive sector.
I was asked to create the design concept, cable car rebranding, all creative materials, and related branding collateral for this project and the launch event. The design approach started with the naming new cable car as "IFS Cloud cable car." as IFS Cloud” is the main IFS product. All design executions were played around the "cloud concept" which also connect to real clouds where the cable car touch during the ride. In other hand we took IFS brand to the clouds as part of the London skyline.
These are some of the creative materials designed for this project
